Automation is the answer to regulating even relatively complex business development workflows. It allows you to set off a customized sequence of actions — from sending follow-ups to creating tasks.
Create an Automation
Navigate to Automations > Create Automation
from this page, you can either choose pre-built automation or you can choose Custom automation.
Enter the Automation name and goal under description.
Link a List or a Segment to this Automation to run on.
Head to Automations > Create Automation.
You'll find a set of pre-built automations, each one tailored to a special use case.
For Sales Teams: Target Product - Target Location - Target Category - Welcome New Customers - Event Awareness - Reward Top Spenders
For eCommerce and Online stores: Welcome New Customers - Event Awareness - Product Recommendations - Holiday - Christmas Sale - Order Followup - Abandoned Cart - Reward Loyal Customers - Reward Top Spenders - Refer a Friend - Winback Customers - Order Cancelled
Note: Our ready-made automation has also have ready-made email templates inside the Send Email step, which you can always edit to add your business logo, keywords and customize it to suit your business needs.
You can duplicate created Automation for faster work progress. Head to Automations. Click on the three dots on the Automation card. Click Duplicate and voila. The duplicated Automation will be linked to the same List/Segment in the original Automation. You can then click Edit, and update the List/Segment.
Adding a List or a Segment to Automation
Adding a List to Automation: Because lists are static groups, once the Automation starts, it will run on all contacts in the list, if contact is manually deleted from the list afterward, automation will no longer run on the deleted contact. And if contact is manually added to the list when the Automation status is "Running". Then Automation will run on contact.
Adding a Segment to Automation: Segments are dynamic, contacts are added or deleted automatically based on updates coming from different sources. This means it will automatically enroll contacts in the Automation when they're added to the Segment. And contacts that no longer in the Segment, will drop out of the running Automation.
Automation only applies to contacts already in the segment when automation started, and contacts added to the segment from this point forward.
Contacts Enrolled for a Second Time
Let's say you've created an Automation for following up with customers after they've placed an order. A customer who have purchased once will be automatically enrolled into the Automation.
So by clicking Yes in the box in image below, you're indicating that if a customer matches segment conditions for a second time, he will be enrolled again to the same Automation. that way, whenever a customer places an order, he will always get a follow-up/confirmation message.
Automation Types & Use Cases
There are two types of Automation in Revamp CRM: Standard and Date Based. Standard Automation differs from Date-Based ones in that the latter is restricted to a certain day or event such as a holiday, an event, anniversary or a customer's birthday. The row pointed at in the image below consists of the Date Based Automation Templates while the rest are all Standard Automation that works by tailoring appropriate time-delays in the process required.
You can find them by navigating to Automations > Create Automation
Because we offer different actions that could be applied on a segment or a list of contacts through Automation, You can use Automation steps and actions for example to create:
Business Process Automation: You can assign contacts, tasks to team members based on each contact response to marketing efforts for example.
Lead Nurturing Automation: You can connect leads coming from web forms and start qualifying them by Adding score, Subtract from score, move to another list, add tags, create notes and more to turn your leads into actual prospects and then paying customers.
Drip Marketing Campaign: You can schedule a series of emails, automate an immediate email for a new lead or a customer perhaps. and choose when to send the next email. Or choose the next action based on a contact response to each email.
Event Awareness: Navigate to Automations > Create Automation, select our pre-built Event Awareness Automation.
This Automtion is called Date-based Automation.
You choose a Central Date and all automation steps will run around the Central Date. For example if you have an event that will take place on October the 5th. You set your central date to be October the 5th. and you will be required in each step to set trigger by number of Days/Hours Before/After the event date.
Step 1: Send Email 4 days "before"
Step 2: Send a reminder 1 day "before"
Step 3: Send a survey 1 day "After"
Actions available in Automation steps:
- Create Task
- Send Email
- Add to List
- Remove from List
- Change Score
- Add to Score
- Subtract from Score
- Add Tags
- Remove Tags
- Add Note
- Assign Contact to User
- Notify User
- Change Contact Stage
Running: Is an active automation.
Draft: You can create an automation and don't press the start button until later on.
Paused: When you pause an automation, and hit Play after a while, automation will proceed from the last step. If a new contact added to a list or a segment, it will enter the automation from the very beginning step. and contacts are removed from a list or a segment will no longer be enrolled in the automation.
Expired: when you create an Automation, it's optional to choose an expiration date. When the date comes, Automation will automatically stop and no steps will be running anymore.
From the Automations main screen, the Automation card gives you a quick insights about status, who created the Automation, How many contacts are enrolled, how many emails are sent. clicked and opened.
For a detailed report for each step of the Automation, open you Automation page.